Netherlands Gambling Authority, Kansspelautoriteit, has conducted a fresh crackdown on gambling affiliate websites to prevent targeting Dutch online gamblers

by Administrator

The crackdown discovered that 26 of the probed websites targeted Dutch customers with offers to register with one gambling operator or another. Under the Netherlands’ current gambling law, unlicensed gambling companies are not allowed to offer their products and services on the territory of the country and their affiliate partners are not allowed to advertise such products to potential Dutch gamblers.

The Netherlands Gambling Authority has conducted a fresh crackdown on gambling affiliate websites to prevent such operations from targeting Dutch online gamblers, the regulator revealed in a Friday statement.

Kansspelautoriteit said that its latest campaign involved reviewing 44 affiliate websites that were examined on the basis of the regulator’s own observations as well as on reports from external parties.

The crackdown discovered that 26 of the probed websites targeted Dutch customers with offers to register with one gambling operator or another. Under the Netherlands’ current gambling law, unlicensed gambling companies are not allowed to offer their products and services on the territory of the country and their affiliate partners are not allowed to advertise such products to potential Dutch gamblers.

However, foreign operators and affiliates have for years circumvented the ban and have successfully targeted Dutch players. To punish violators, Kansspelautoriteit has slapped a number of hefty fines over the years, but has had little success in collecting them due to the lack of proper provisions in the Dutch gambling law obligating errant operators to pay their fines.

The regulator said Friday that of the 26 affiliate websites that were found to have targeted Dutch customers, 20 ceased advertising gambling products on the territory of the Netherlands immediately, while three stopped doing so only after they were warned by Kansspelautoriteit that they could be imposed heavy penalties. The remaining three websites are still being investigated.

The agency noted that its latest actions were part of its task to protect local gamblers. Kansspelautoriteit further noted that it cannot guarantee that gamblers who wager money on unregulated websites are offered a fair and safe product and that the unregulated sector hampers the regulator in its bid to monitor vulnerable groups such as young people.

After years of delays, the Dutch Senate finally approved this past February a legislation that provides for the reorganization of the nation’s market in a manner that would enable foreign operators to apply for licenses from the local regulator and operate in a regulated environment.

Kansspelautoriteit is set to begin accepting license applications from mid-2020 and the market will open on January 1, 2021.

A key provision in the online gambling liberalization legislation was the implementation of a two-year cooling-off period during which foreign companies that have targeted Dutch customers before the market’s reorganization would not be able to apply for a local license.

Kansspelautoriteit provided earlier this month more details about the time-out period as well as about the criteria it would consider when reviewing license applications. The regulator said that an interested operator should have refrained from targeting Dutch customers for at least two years prior to submitting its license application. That is, if an operator submits its application on August 15, 2020, it should have not been present in the Dutch market since at least August 15, 2018.

When reviewing a license application, Dutch regulators will take into consideration whether the applicant has operated a website with an .nl extension, has used payment methods that are exclusively available to Dutch customers, such as iDEAL, has advertised their Dutch-aimed offering across media, has used Netherlands-specific symbols such as tulips and windmills to promote its products, and has used a domain name that contains Netherlands-focused wording.

Kansspelautoriteit has recently revealed that it has received 183 expressions of interest from online gambling companies, with 89 of them coming from foreign companies.

https://www.casinonewsdaily.com/2019/07/21/dutch-gambling-regulator-cracks-down-on-affiliates/

Leave your comments

Post comment as a guest

0
  • No comments found